On October 10, 2010, a new story of style, essence and Emirati philosophy was born as Feathers opened the doors to its first jewellery and fashion accessories store in Dalma Mall.
Reflecting the sensibilities of Emirati and Middle Eastern fashion, Feathers is inspired by the beauty and symmetry of peacock feathers, the range of stylish accessories plays up all the elements that they represent – the intense detail, the colour combination and the pride that they embody.
We always strive for innovation and excellence. This doesn't come easily, It is a huge project that needs our honesty, love and dedication to accomplish it, and prove that our national creative energies are always present and dont take anything to stand firmly on the ground of our dear homeland. ”
Khalid Basaeed is an Emirati entrepreneur, accredited as the founder of FEATHERS UAE, the first Emirati brand for luxury goods. Basaeed is a UAE University graduate, majoring in Architecture, he holds a MSc degree in Urban Design from Edinburgh college of Art where the idea of establishing a luxury brand came to his mind.
Basaeed says that his master's study opened his eyes on products design which was one of the majors offered in the college, he was attending all the exhibitions and shows related to products designing. And due to the lack in the market for having local brand, Khalid decided to start his own business by establishing the 1st Emirati brand.
The dream came true and the brand was stablished in 2010 by opening the first boutique in Dalma mall. In 2013 after 3 years of great success FEATHERS opened the second boutique in Dubai Festival City and the 3rd in Mirdif City Centre.
FEATHERS UAE marks a new era in the luxury goods industry in GCC and the Middle East through Basaeed’s introduction of creative approach of influencing the luxury products with the Arabic and Emirati culture and through using row materials from the region like camel leather which was firstly used in fashion products by FEATHERS UAE. The brand gained a good reputation because of the highly quality manufactured goods yet competitive prices.
Basaeed believes in minimalism "less is more" one of the trends in designing. That's why most of FEATHERS UAE products are known by their simplicity and minimalistic design, he also takes into account the practicality of the product in addition to the creative design.
Khalid Basaeed aim is to increase the range of products that his brand offers, open more boutiques across UAE and the GCC, and then to go global.
First Floor, Dalma Mall, Musafah - Abu Dhabi, UAE
Tel: +971 2 550 7556
Dubai Festival City Mall
Ground Floor, Dubai Festival City - Dubai, UAE
Tel: +971 4 232 8788
Mirdiff City Centre
Ground Floor, Mirdiff City Centre - Dubai, UAE
Tel: +971 4 285 4090
Mall of the Emirates
Ground Floor, Mall of the Emirates - Dubai, UAE
Tel: +971 4 340 4999
Al Ain Mall (soon)
Ground Floor, Al Ain Mall - Al Ain, UAE